Greenside’s new Odd Café delivers a delicious life created by an infusion of tastes, sights and sounds through café culture, comfort food with a twist, new taste explosions, as well as showcasing emerging art and music.
Greenside, Johannesburg – Saturday 23 October 2010: Greensides culinary and cultural landscape has changed with the opening of Odd Café, a new design, art, café culture, coffee and Mediterranean taste sensation which seeks to bring Jozi residents a delicious experience of the best that life has to offer.
“It’s all about a multi sensorial experience, yet making people feel at home,” said Christine Patricios wife of well known media and marketing research man Oresti Patricios who is the financial backer behind this project. “People want a destination where they can experience more than just flavour and taste. We offer café culture and an al fresco eating experience where people can taste a wide range of tapas topped with the finest imported and local ingredients, Mediterranean flavours and comfort food with a new twist that creates a bang for the taste buds by combining old familiars with a new zing,” said Patricios.
But you won’t just find some of the tastiest café flavours and the best African beans made into fine coffee variations by a trained barista, a central feature of Odd Café is showcasing emerging art and design, and creative reuse and recycling which is a feature of the Greenside café’s interior.
“We realize that people want to experience more than just food when they go out, they want to be stimulated with new sights and sounds, to learn something, to experience more,” said Patricios. “Johannesburg has a plethora of undiscovered talent an our café provides the perfect space to showcase these young and emerging creators with design and objets d’art that are available to browse and buy.” Patricios said that the café is purposefully keeping mark ups on these sales marginal, so as to encourage people to better get to know young, emerging artists.
“We’ve also changed the look of Greenside with the creation of a huge work of graffiti that has transformed the building we’re in from a bland part of the landscape into a beautiful work of art,” said Patricios adding that she was aware that the move was a controversial given that graffiti is often a misunderstood art form. “At Odd Café we’re all about infusing the old with the new, mixing up heritage with new thoughts and creativity. The graffiti took four days to do and our graffiti artist used over a hundred cans of spray paint to make the street art come alive on our three story building. As it was going up the whole neighbourhood was intrigued about it, but the result has been incredibly positive. People in Greenside love the new look.”
Art and graffiti aside, Odd Café is inspired by the café culture of New York infused with the tastes of Spain, Italy and the good old home cooking you’ll find in any Greek family worth its salt in South Africa. “It’s all about the best bread, cheeses, meats, olive oil, chocolate and chilli with a taste twist. For instance we have a sublime banana rippled boccaditto (Odd Café muffin) that’s sweet and infused with just a touch of chilli so that it tickles your palate. Our dream is all about creating unique flavours and experiences that people can share with friends. It’s about life really and memories. It’s about wanting more, wanting that which is delicious.” These taste sensations are supported by the best coffee you’ll taste in Johannesburg courtesy of specially selected African coffee beans that are expertly roasted and made into a wide range of coffees by trained barristers. “It’s our homage to the growing appetite that people in Johannesburg have developed for great coffee. You can’t have a café without serving brilliant coffee, in Jozi that’s an absolute must,” said Patricios.
Odd Café is situated at Shop 1, 116 Greenway, Greenside and the telephone number is +27 11 486 3631.
More information on Odd Café and the flavours sites and sounds that infuse this tasty tapas café can be found at www.oddcafe.co.za.
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More photographs (Please credit Derek Smith):
For interviews or to taste the food at Odd Café or for a media visit or interview phone Chris Patricios on 083 326 2229 or email Christina [at] oddcafe.co.za