Pop-up store – a global trend – comes to Odd Cafe

heart brooch by Ian Thomas Pursey

It’s the store within a store concept that’s all the rage across the world. Now Ian Thomas Pursey, the creative genius behind Een Design Studio, will be bringing an eclectic pop-up store filled with odd accessories and eccentricities to Greenside’s favourite art & foodie venue for one night only on Thursday 14 July 2011 from 16h00.
In space scarce retail environments like the UK and US, pop-up stores have become a confirmed trend. Time Magazine calls them “hot”, BBC says they are “pop-up shopping phenomenon”, while Elle says they are “the hip new face of retail.” Flash retailing has becoming a tour de force in cluttered urban landscapes like London and New York City, but now it’s coming to Jo’burg.

antique collar fringe by Ian Thomas Pursey

Ian Thomas Pursey the inventive mind that creative brought design-loving consumers Johannesburg’s Een Design Studio will be popping up at Odd Café in Greenside this Thursday from 16h00 till late with his pop-up shop which will showcase his fascination with texture, fashion, accessories and all things deliciously tactile.

“The weather may be cold outside and shoppers might have the winter blues, but pop-up shopping is the ideal way of creating hot buzz and to excite people with an interactive experience,” says Christina Patricios, founder of Odd Café. “We’ve become well known for supporting emerging artists, so when Ian – who is an established force in the Jozi interior design world – brought us this concept we didn’t even blink an eye lid. Pop-up shopping is all about celebrating Johannesburg’s collaborative, entrepreneurial spirit and we could think of no one better to launch our first pop-up store with than Ian.”

“Pop-up retail is basically your store within a store. Ian Thomas Pursey will be in Odd Café from 16h00 on Thursday 14 July with a range of tactile accessories made from felt, linen, t-shirts an array of other fabrics. What we love about Ian is his quirkiness and how each of the pieces in his range seems to fashion their own story,” says Patricios.

pleated antique shawl by Ian Thomas Pursey

A textile based sculptor who explores form and fuses concept with technique, Pursey makes experimentation the emphatic centre of his designs. “The idea is to create items that inspire those who see and wear the accessories,” says Pursey who adds that all of his items are ‘one of a kind’ and can be worn in a variety of ways.

The accessory range that will feature at Pursey’s pop-up store at Odd Café this coming Thursday will give fashionistas a variety of options for wear and enjoyment. “The second you see the accessories, you realize that Ian has put his quirky personality into each piece,” says Patricios. “Ian’s motto is to keep things simple, yet make the wearer stand out from the crowd.”

Pursey’s range will include items made from corduroy, felt, satin, linens, timber and a variety of other materials and patterns with little touches of elegance. The designer says that affordability is the name of the game at this pop up store and that items will reasonably priced creating a bargain-hunter’s paradise. “You won’t find these items in your local clothing store so it’s definitely a must-see for anyone who enjoys a fresh take on fashion accessories. You might even find the odd quirky décor accessory for sale,” says Pursey.

rose brooch by Ian Thomas Pursey

Ian Thomas Pursey’s Pop-Up Shop at Odd Café, Greenside

Date: 14 July 2011 from 16h00 onwards

Address: Shop 1, 116 Greenway Street, Greenside, Johannesburg, South Africa

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